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The perfect storm that created Hallmark’s current ratings boom

Original story at avclub.com• 3 mentions • 8 months ago

In the cable ratings for 2016, you might not be surprised to learn that most news channels had a banner year. Entertainment channels—not so much. In fact, only one entertainment site in the top 15 had an increase in the double digits: The Hallmark Channel, with a 10-percent bump. But even those ratings were surpassed by number 33 on Nielsen’s list of the top 35 cable channels: Hallmark Movies & Mysteries, which jumped 28 percent in a year when most entertainment outlets (AMC, USA, Lifetime, FX, TNT, TBS, A&E) saw downturns. Hallmark recently announced that it will double down on ...